CLIENT PROFILE

An established roofing company based in Scottsdale, Arizona, serving residential and commercial customers across Scottsdale and the greater Phoenix metro area.

CHALLENGE

The company was experiencing inconsistent lead volume from Yelp and losing opportunities due to slow response times and manual follow-ups. Their previous agency focused primarily on ad spend, with limited attention to lead targeting and qualification, follow-up automation, or Yelp account health metrics, resulting in missed revenue opportunities.

SOLUTION

We rebuilt their entire Yelp acquisition and lead-handling system with a performance-first approach:

1. CRM + AI Lead Management

We implemented a centralized CRM and deployed an AI agent that:

  • Instantly responds to inbound Yelp leads
  • Holds natural conversations via chat
  • Qualifies prospects based on job type, urgency, and service area
  • Automatically books appointments with qualified homeowners
  • Escalates high-intent opportunities to the sales team

This ensured no lead went unanswered and eliminated manual back-and-forth.

2. Optimized Yelp Paid Campaigns

We fully restructured and actively managed their Yelp paid campaigns:

  • Refined Scottsdale-focused targeting and service categories
  • Optimized bidding strategy and budget allocation
  • Prioritized lead quality over raw volume
  • Reduced wasted spend from low-intent inquiries

Compared to their previous agency, this approach generated significantly more qualified roofing leads at a lower cost per opportunity.

3. Yelp Account Health & Portfolio Management

Beyond advertising, we actively managed their Yelp business portfolio:

  • Achieved and maintained Excellent Response Quality
  • Consistently kept average response times under 10 minutes
  • Ensured fast, professional engagement on every inquiry

These metrics directly improve Yelp algorithm prioritization, giving the Scottsdale account increased visibility and preferred lead placement.

 

 

BUSINESS IMPACT

By combining AI-driven lead handling, disciplined Yelp campaign optimization, and proactive account management, the client saved time, reduced wasted ad spend, and converted more leads into booked roofing jobs, all without adding operational overhead.

 

RESULTS

  • Increased volume of qualified roofing leads in Scottsdale, AZ
  • Faster response times without increasing internal workload
  • Automated appointment booking for inspections and estimates
  • Lower cost per opportunity compared to prior agency
  • Strong Yelp account standing and algorithmic performance
Yelp Advertising, Agentic AI, Lead generation

Ready to Automate Your Lead Flow?

Stop chasing Yelp leads and start closing them. We’ll build your automated sales engine so you can focus on the job site.

Automate my Business Now